How to stimulate a dynamic of innovation in your company?

In a constantly changing economic context, the company must be on constant alert in order to stay on the crest of the wave. How not to be left behind, meet and anticipate the expectations of your customers? How to stimulate a dynamic of innovation in business? Advice from Valérie Rocoplan, founder and director of Talentis, leader in executive coaching. What are the means that a company will be able to put in place to reinvigorate its innovation?

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The economic context requires the manager to establish a monitoring dynamic. Constant competition leads it to understand the evolution of the market in which it operates, to study all the new practices of its customers. He is in a constant search for information to monitor and even anticipate changes in consumer habits. He also monitors start-ups that could offer more innovative products than his own, and ask questions in order to be able to anticipate. It installs monitoring “radars” at the company level but also at the level of its competitors.

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‍Also read: How to spread an entrepreneurial spirit in large groups?

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What role should digital technology play in this constant monitoring?

‍Companies are all aiming at digital innovation but there is not yet a dynamic of constant monitoring, in a structured way. Still too few companies are involved in this process, or else digital technology does not yet concern all their entities. However, whether in marketing and financial departments, or HR departments, in short, in all departments, the dynamic of constant monitoring, prospecting and perspective is almost mandatory. You have to take the risk of innovation. Because it is not enough to follow companies that innovate, you have to take a step ahead.

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How can you innovate in the face of dissatisfied customers without risking losing them?

‍There is a real policy to put in place to understand dissatisfied customers and provide them with an effective response. Where is customer dissatisfaction located, when they go through the entire product buying journey? Where can we create innovation where there is dissatisfaction? It is a way of relaunching a new economic dynamic, by transforming this dissatisfaction into an asset for development and innovation.

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Does this dynamic in relation to customers also apply to company employees?

‍Just as we recruited talent and tried to retain them, we are now asking ourselves questions to find out the reasons for the dissatisfaction of employees working in companies. How can a company create interesting and rewarding offers for its employees? By treating them like customers and staying ahead of the curve to maintain their talents. Talent aspirations are changing and large groups must adapt. With its Click & Coach digital coaching platform, Talentis provides a concrete response to the expectations of companies that want a solution to develop the talents of their employees through business coaching.

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Is innovation not correlated to the commitment of its employees?

‍Absolutely. If you want to be in an economic dynamic, you need to have ultra-committed, ultra-motivated teams around you. These are the axes that should be highlighted. Do we have a prospective logic to innovate? Do we have teams that are in a logic of learning, of constant monitoring? How do you retain young talent? occasional remote coaching is an appropriate response because it offers great flexibility. Our Click & Coach platform offers businesses unparalleled flexibility and speed.